Juliana, a California native, started her career in the beauty industry in 2007, and has worked with top salons and trained under some of the best colorists and stylists in both San Francisco and New York. Working as a bicoastal colorist, her main home is in New York at Bassia Bassia, and she continues to travel to San Francisco once a season to take care of her clients.
Juliana breathes color and is often caught daydreaming about her next idea. She’s constantly finding inspiration in nature- the way light touches trees and plants, the kaleidoscope sunsets on a summer day, natural highlights in children’s hair, and the feeling of nostalgia hair color can express. She is heavily influenced by the carefree, but elevated approach to beauty and wellness that stems from growing up in California, the street style from her travels, as well as the effortlessness of French beauty. Juliana paints hair with the idea that blondes should sparkle, brunettes should glow, redheads should be vivacious- and that each individual should leave her chair looking and feeling like the truest and most elevated version of themselves.