Virtue Labs: Curl Defining Whip
A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.
Hair type
Wavy, Curly, and Coily
Hair texture
Fine, Medium, and Thick
Hair concerns
Curl Enhancing
Frizz
Damage, Split Ends, Breakage
Key benefits
Moisturizes
Smooths
Defrizzes
Highlighted ingredients:
Shea Butter: Nourishes and hydrates curls for optimal curl formation.
Baobab Oil: Deeply nourishes and revitalizes damaged hair.
Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.
Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient callouts
Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What else you need to know
Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.
Fragrance description
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.
A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.
Hair type
Wavy, Curly, and Coily
Hair texture
Fine, Medium, and Thick
Hair concerns
Curl Enhancing
Frizz
Damage, Split Ends, Breakage
Key benefits
Moisturizes
Smooths
Defrizzes
Highlighted ingredients:
Shea Butter: Nourishes and hydrates curls for optimal curl formation.
Baobab Oil: Deeply nourishes and revitalizes damaged hair.
Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.
Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient callouts
Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What else you need to know
Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.
Fragrance description
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.
A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.
Hair type
Wavy, Curly, and Coily
Hair texture
Fine, Medium, and Thick
Hair concerns
Curl Enhancing
Frizz
Damage, Split Ends, Breakage
Key benefits
Moisturizes
Smooths
Defrizzes
Highlighted ingredients:
Shea Butter: Nourishes and hydrates curls for optimal curl formation.
Baobab Oil: Deeply nourishes and revitalizes damaged hair.
Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.
Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient callouts
Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What else you need to know
Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.
Fragrance description
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.
Ingredients
Aqua (Water, Eau), Hydrofluorocarbon 152A, Cetearyl Alcohol, PVP, Heptyl Undecylenate, Keratin, Panthenol, Tocopherol, Centella Asiatica Leaf Extract, Butyrospermum Parkii (Shea) Butter, Linum Usitatissimum (Linseed) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Adansonia Digitata Seed Oil, Salvia Hispanica Seed Extract, Glycerin, Behentrimonium Methosulfate, Caprylyl Glycol, Cetyl Alcohol, Cocamidopropyl Betaine, Parfum (Fragrance), Ethylhexylglycerin, Cetrimonium Chloride, Dipentaerythrityl Hexa C5-9 Acid Esters, Butylene Glycol, Xylitol, Caprylic Acid, Quaternium-95, Citric Acid, Propanediol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Alpha-Isomethyl Ionone, Citral, Limonene, Linalool.
