Virtue Labs: Curl Shampoo
A rich, non-drying shampoo that gently cleanses and maintains the natural curl pattern while removing excess oils and buildup.
Hair type
Wavy, Curly, and Coily
Hair texture
Fine, Medium, and Thick
Hair concerns
Curl Enhancing
Frizz
Damage, Split Ends, Breakage
Key benefits
Hydrates
Nourishes
Repairs
Highlighted ingredients
Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine and compatibility and detangle.
Vegetable-Derived Polymer: Facilitates curl formation and definition.
Specialty Rice Protein and Extract with Sunflower Seed Oil: Provides solar protection from the drying and damaging effects of UV rays.
Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient callouts
Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What else you need to know
Alpha Keratin 60ku® works with specially chosen hydrators
and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.
Fragrance description
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.
A rich, non-drying shampoo that gently cleanses and maintains the natural curl pattern while removing excess oils and buildup.
Hair type
Wavy, Curly, and Coily
Hair texture
Fine, Medium, and Thick
Hair concerns
Curl Enhancing
Frizz
Damage, Split Ends, Breakage
Key benefits
Hydrates
Nourishes
Repairs
Highlighted ingredients
Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine and compatibility and detangle.
Vegetable-Derived Polymer: Facilitates curl formation and definition.
Specialty Rice Protein and Extract with Sunflower Seed Oil: Provides solar protection from the drying and damaging effects of UV rays.
Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient callouts
Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What else you need to know
Alpha Keratin 60ku® works with specially chosen hydrators
and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.
Fragrance description
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.
A rich, non-drying shampoo that gently cleanses and maintains the natural curl pattern while removing excess oils and buildup.
Hair type
Wavy, Curly, and Coily
Hair texture
Fine, Medium, and Thick
Hair concerns
Curl Enhancing
Frizz
Damage, Split Ends, Breakage
Key benefits
Hydrates
Nourishes
Repairs
Highlighted ingredients
Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine and compatibility and detangle.
Vegetable-Derived Polymer: Facilitates curl formation and definition.
Specialty Rice Protein and Extract with Sunflower Seed Oil: Provides solar protection from the drying and damaging effects of UV rays.
Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient callouts
Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What else you need to know
Alpha Keratin 60ku® works with specially chosen hydrators
and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.
Fragrance description
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.
Ingredients
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Polyglyceryl-3 Laurate, Isoamyl Laurate, Acrylates Copolymer, Coconut Acid, Ethylhexylglycerin, Keratin, Panthenol, Asiaticoside, Quercus Petraea Fruit Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Xylitol, Salvia Sclarea (Clary) Extract, Gluconolactone, Camellia Sinensis Leaf Extract, Trehalose, Oryza Sativa (Rice) Seed Protein, Citrus Paradisi (Grapefruit) Fruit Extract, Galactoarabinan, Phytic Acid, Oryza Sativa (Rice) Bran Extract, Linum Usitatissimum (Linseed) Seed Extract, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Seed Oil, Maltodextrin, Madecassoside, Tocopherol, Sodium Phytate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Extract, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caesalpinia Spinosa Fruit Extract, Ethyl Oleate, Ceratonia Siliqua Gum, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Caprylyl/Capryl Glucoside, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Glycol Distearate, Propanediol, Jojoba Oil Glycereth-8 Esters, Disteareth-75 IPDI, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Stearic Acid, Polysorbate 80, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Potassium Hydroxide, Citric Acid, Alcohol, Limonene, Linalool.
