Virtue Labs: Full Shampoo
A light, lacy lather that rinses clean without stripping or dehydrating hair.
Virtue® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.
Directions
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.
Fragrance
A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
Ideal for
All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
Safe for color-treated and chemically treated hair.
Key ingredients
Phospholipids
Molecules derived from natural soybeans that help fight frizz and protect against humidity.
Pink Pomelo (Conditioner)
A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.
Artichoke Leaf (Conditioner)
A nurturing botanical loaded with lipids and protein to help seal and strengthen hair’s cuticle.
A light, lacy lather that rinses clean without stripping or dehydrating hair.
Virtue® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.
Directions
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.
Fragrance
A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
Ideal for
All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
Safe for color-treated and chemically treated hair.
Key ingredients
Phospholipids
Molecules derived from natural soybeans that help fight frizz and protect against humidity.
Pink Pomelo (Conditioner)
A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.
Artichoke Leaf (Conditioner)
A nurturing botanical loaded with lipids and protein to help seal and strengthen hair’s cuticle.
A light, lacy lather that rinses clean without stripping or dehydrating hair.
Virtue® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.
Directions
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.
Fragrance
A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
Ideal for
All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
Safe for color-treated and chemically treated hair.
Key ingredients
Phospholipids
Molecules derived from natural soybeans that help fight frizz and protect against humidity.
Pink Pomelo (Conditioner)
A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.
Artichoke Leaf (Conditioner)
A nurturing botanical loaded with lipids and protein to help seal and strengthen hair’s cuticle.
Ingredients
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.
