Virtue Labs: Smooth Shampoo
A luxurious lathering shampoo with a soft and smooth finish.
Virtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care goes light years beyond basic cleansing.
Directions
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.
Fragrance
A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
Ideal for
All hair types, especially those with frizz-prone, wavy, or curly hair.
Safe for color-treated and chemically treated hair.
Key ingredients
Phospholipids
Molecules derived from natural soybeans that help fight frizz and protect against humidity.
Gotu Kola
A multitasking Indian herb that promotes strength, smoothness, and luster.
Pink Pomelo (Conditioner)
A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.
A luxurious lathering shampoo with a soft and smooth finish.
Virtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care goes light years beyond basic cleansing.
Directions
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.
Fragrance
A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
Ideal for
All hair types, especially those with frizz-prone, wavy, or curly hair.
Safe for color-treated and chemically treated hair.
Key ingredients
Phospholipids
Molecules derived from natural soybeans that help fight frizz and protect against humidity.
Gotu Kola
A multitasking Indian herb that promotes strength, smoothness, and luster.
Pink Pomelo (Conditioner)
A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.
A luxurious lathering shampoo with a soft and smooth finish.
Virtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care goes light years beyond basic cleansing.
Directions
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.
Fragrance
A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
Ideal for
All hair types, especially those with frizz-prone, wavy, or curly hair.
Safe for color-treated and chemically treated hair.
Key ingredients
Phospholipids
Molecules derived from natural soybeans that help fight frizz and protect against humidity.
Gotu Kola
A multitasking Indian herb that promotes strength, smoothness, and luster.
Pink Pomelo (Conditioner)
A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.
Ingredients
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Cellulose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.
